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Welcome

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Hello!

As the new event organisers for the 2022 event, we wanted to introduce ourselves and let you know how excited we are about welcoming you all on the start line at St Bees in April 2022.

 

Welcome
Running through the Lake District on the Northern Traverse ©James Kirby

 

About Ourea Events

Our team is highly experienced in organising multi-day ultra races thanks to our other events, the Montane Dragon’s Back Race® and Cape Wrath Ultra®.

We are confident that we will bring a wealth of knowledge and expertise to the organisation of the 2022 Northern Traverse, ensuring that you will enjoy a brilliant and exciting adventure along Wainwright’s Coast to coast route with full confidence in the event support and organisation.

 

Will we be changing anything?

We’d like to take the opportunity to assure you that we will be making no fundamental changes to the 2022 event, and will only look to introduce improvements based on our experience from organising our other events.

We may include minor changes to the route – e.g. our intention is to go over Helm Crag vs down Far Easedale for instance. You can expect a full update in the new year with high quality GPX files of the route to follow also. We also intend to provide high-quality Harvey 1:40,000 mapping to each participant.

We’re getting out in the field to check everything straightaway, and Shane is currently completing a full route recce shortly – give him a wave if you see him out there!

We’ll be adjusting the feed station ‘menu’ to meat and fish free to match our food sustainability policy, and giving the mandatory kit a once-over to clarify a few things. Also, we’ll be recruiting more professional staff to help – e.g. a ‘first response team’ and more.

What’s really clear to us is that Open Adventure built some seriously solid foundations for us to hit the ground running and we look forward to developing things to make your experience absolutely tip-top.

Have you taken part before?

If you’re a Northern Traverse / Lakes Traverse old hand, we’d love to invite you to share your thoughts – pre-feedback if you will! Just get in touch and we’ll be delighted to see what you have to say.

 

Any questions? Please get in touch…

If you have any questions about the above, or about the event in April, then please don’t hesitate to get in touch – we would be delighted to chat!

We will be in touch with some more event updates in the new year, in the meantime, happy training!

 

Yours in running,

The Northern Traverse team at Ourea Events.


Ourea Events to organise the Northern Traverse and Lakes Traverse from 2022

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Ourea Events has completed the acquisition of the Northern Traverse and Lakes Traverse events from Open Adventure.

With immediate effect, Ourea Events have taken on the responsibility for the organisation and management of the event including the delivery of the 2022 edition. Shane Ohly, Managing Director of Ourea Events explains: “The first edition of the event took place in 2016 and attracted 62 runners taking part in the Northern Traverse. The second edition in 2018 attracted 106 runners split evenly between the Northern Traverse and the new Lakes Traverse race. The event was planned to take place biennially with the third edition scheduled for 2020. However, the global COVID-19 pandemic resulted in the postponement of the 2020 edition, until April 2022”.

He continued, “I am absolutely delighted that the team at Ourea Events have the opportunity to build on the fantastic event that James Thurlow from Open Adventure has inaugurated, and I am confident that we can build on the solid foundations that are already in place. We are planning for over 300 runners in 2022 who will come to Northern England to measure themselves against this logical, but extremely challenging ultra-running event.”

James Thurlow from Open Adventure said, “The Northern Traverse is a unique event, so when the time came for us to look to move on from running this event, the pool of people able to take on this task was pretty small. At the top of the list was Ourea Events – with our sister company Open Tracking, we have seen how Shane’s team operate and are confident that his team will not only take this event in their stride for 2022 but take the event to new heights in the future.”

The acquisition of this event represents a logical move for Ourea Events as it provides an English expedition-style race that is highly complementary to the Welsh Montane Dragon’s Back Race® and Scottish Cape wrath Ultra® events also organised by the business. Shane Ohly added, “We are emerging from a hugely demanding and uncertain period for all businesses because of the COVID-19 pandemic. However, I remain confident in the growing market for high quality, experiential events in a booming global trail running market, and can’t wait to welcome the runners to the 2022 edition of the Northern Traverse and Lakes Traverse.”

Already have an entry into 2022?

Ourea Events is looking forward to getting in touch with you soon (in November) – meanwhile no action is required.

Looking to enter? Entries are now open

The 2022 edition (2nd April to 6th April 2022) of the Northern Traverse and the Lakes Traverse are open for entries. Enter now!